GeoBlue is a trade name of Worldwide Insurance Services, LLC , an independent licensee of the Blue Cross Blue Shield Association. Since 1997, Worldwide Insurance Services has been dedicated to helping travelers and expatriates identify, access and pay for quality healthcare, all around the world. Sold in connection with certain Blue Cross and Blue Shield companies, each GeoBlue policy is U.S. licensed and offers the most complete set of benefits and services in the industry.